Marketing PowerPoint.
This section contains via :Marketing Teacher's FREE PowerPoint. Selections are based upon the most popular marketing topics, and could potentially support a number of marketing modules and courses. They work best if they are integrated with lessons from our free Lessonstore.
Marketing Principles PowerPoint
1.Introduction To Marketing
Definitions of marketing
Implications of marketing
The marketing concept
The marketing management process
2.Marketing Planning
Objectives of a marketing plan
Structure and contents of a marketing plan
Behavioural problems when managing the process
3.Marketing Research
Terminology of marketing research
The marketing research process
The components of MkIS
4.The Marketing Environment
SWOT analysis
PEST analysis
Five Forces analysis
5.Buyer Behavior
Consumer buying process
Maslow's hierarchy of needs
Organizational buyer behavior
6.Strategic Development
Introduction to Product Life Cycle (PLC)
Bowman's strategy clock
New product development process
7.Product
Product Life Cycle (PLC)
Boston Matrix
Ansoff's Matrix
8.Price
Pricing strategies
Winkler - 10 ways to increase price without increasing price!
9.Place (Distribution/Logistics)
Channel intermediaries
Six basic channel decisions
Potential influence strategies (Sheth 1989)
10.Promotion
Elements of the communication process
Promotions mix
Promotions objectives
11.Implementation
The implementation process
Total quality and marketing
The organizational/stakeholder interface
Relationship marketing
via: marketingteacher
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