Marketing In Your Business

Well another question came in by email and I figured I’d give my advice on it, actually it is 3 separate questions and in reality there is no right or wrong answer in it, there are only best assumptions made by organizations so here we go.

#1) How does Marketing help the organization to meet its organizational goals?

There are so many reasons this is going to be a decent size question to address. It could also help if I knew what type of marketing but basically the whole goal of marketing in an organization is to determine what potential customers want and then build or promote a product or service around it.
However two major factors of marketing are recruiting new customers and the expansion of relationships with existing customers. Without marketing your business wouldn’t have any customers, no one would know about you and your brand would never get recognized.
So in my response the answer to how important marketing is to an organization is huge, without marketing you wouldn’t know what your target audience is, you wouldn’t be able to acquire new customers or hold on to existing ones, your new products or your brand would never get recognized because marketing handles TV, Radio, Online, and it simply puts the products in front of the people who want them.

#2) When should Strategic Planning be done in an organization?

This question is simple and it should be done before anything else considering Strategic Planning is described as an organizations process of laying out its strategy and making decisions on the resources required to pull it off.
Basically Strategic Planning can be answered in three separate questions those questions are as follows.

1. What do we do?
2. For whom do we do it?
3. How do we excel?


However the third question is more interpreted as how can we beat or avoid competition? Without a solid plan laid out the separate sections of an organization wouldn’t be able to succeed, no one would know when to tell the marketing department to do there job, they wouldn’t know what products to get ready for, they would be running blind in the dark, so strategic planning in any organization is one of the first things it will do and some organizations even lay out a 20 year plan but most are in the range of 2 to 3 years.

Why a Mission Statement is needed for an organization?

Well this can be answered as what is a mission statement and as you may or may not know a mission statement is an organizations brief summary of its goal but some companies refer to there mission statement as there advertising slogan.
The mission statement is needed to show each department what the final goal of the company is, all this is laid out in detail in the strategic planning area but once completed an overall goal is just set out an example of a mission statement would be as follows.
Organize the world’s information and make it universally accessible and useful. Which believe it or not was Google’s mission statement at one time or the other. So I hope this gives you some more insight into what these three questions are and what they mean in an organization but keep in mind this is not even close to being a fully detailed list of each question.