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Around the world people's lifestyles are changing fast. Advances in technology, new ways of working and the many social and economic changes affecting family and home life are just some of the reasons why.
->Speed is key
In the Fast Moving Consumer Goods (FMCG) sector, we have to act fast to translate ideas into new products. Our job is to identify how lives are changing so that we can create products that people enjoy, trust and use as part of their daily lives. Advertising and marketing have a vital role to play and we're constantly exploring new ways to use developing business channels, like the Internet.
We have deep roots in many countries and are actively involved in the societies in which we operate. Our companies are predominately run by local people who understand the needs and values of their communities. This helps us develop products that play a useful role in everyday life and help people look and feel good, whatever their tastes, culture or nationality. Many of our brands have international appeal while others are leaders in local markets.
Being part of our team means helping create products that 150 million people reach for every day. And it means having the resources and support to make an impact on a global and local scale.
Unilever at a glance
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Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life.
Key facts
- In 2005 our worldwide turnover was €40 billion
- We employ 179 000 people in around 100 countries worldwide
- Every day, 160 million people choose our brands to feed their families and to clean themselves and their homes
- Over half of our sales are generated by our twelve €1bn brands: Knorr, Flora/Becel, Hellmann's, Lipton, Omo, Surf, Lux, Dove, Blue Band/Rama, Sunsilk, Rexona and our Heart ice cream brand
- We are the global market leader in all the Food categories in which we operate:
- Savoury and Dressings, Spreads, Weight Management, Tea, and Ice Cream
- We are also global market leader in Skin and Deodorants, and have very strong positions in other Home and Personal Care categories
- By 2006, we invested around €1 billion in research and development, for example at the Unilever Food and Health Research Institute, which has a worldwide reputation for scientific excellence
- In 2005 we spent over €78 million on a wide range of community projects
- We have 317 manufacturing sites across six continents, all of which strive for improved performance on safety, efficiency, quality and environmental impacts, working to global Unilever standards and management systems
- We invested €5 billion in advertising and promotions in 2006
via: unilever
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